Amazon shares an update on Prime Video, introduces limited ads

Amazon announced that starting in early 2024, Prime Video will include limited advertisements. The ads will be introduced in the U.S., U.K., Germany, and Canada, followed by other countries later in the year. However, there will also be an ad-free option available for an additional cost. Prime Video has been expanding its content, with Amazon MGM Studios earning 68 Primetime Emmy Award nominations this year. The introduction of ads aims to increase investment in content without changing the price of Prime membership. Live event content, such as sports, will still include advertising.

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