Baby care company Hello Bello, co-founded by Kristen Bell and Dax Shepard, has filed for bankruptcy due to supply chain issues and rising costs. The brand initially launched in 2019 and saw success during the pandemic with its online subscription service. However, it faced challenges with its manufacturer increasing prices beyond what retailers would accept. Hello Bello opened its own manufacturing facility in Texas, but faced delays in getting it fully operational. The company has implemented cost-saving measures and secured a $47 million credit facility during the bankruptcy process.
Hello Bello FAQ
Q: Who founded Hello Bello?
A: Hello Bello was founded by actors Kristen Bell and Dax Shepard.
Q: What type of bankruptcy protection did Hello Bello file for?
A: Hello Bello filed for Chapter 11 bankruptcy protection.
Q: Why did Hello Bello file for bankruptcy?
A: Hello Bello filed for bankruptcy due to supply chain setbacks.
Q: Is Hello Bello being acquired by a private equity firm?
A: Yes, Hello Bello is expected to be acquired by private equity firm Hildred.
Q: What products does Hello Bello offer?
A: Hello Bello offers affordable and eco-friendly baby products, including diapers and vitamins.
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