Wyatt Ball, client success manager at Land to Market, discusses the mission of his organization to transform approaches to regenerative agriculture. Land to Market connects private companies and farmers through membership agreements to promote positive improvements to land health. The organization uses ecological outcome verification to monitor land bases and verify regenerative products. Ball emphasizes the importance of transparency in the supply chain and the need for land recovery and regeneration. One major trend in regenerative agriculture is the carbon market and the push for environmental, social, and governance (ESG) initiatives.
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Q: What is the article about?
A: The article discusses the importance of building bridges between brands and farmers within supply chains to unlock opportunities in regenerative agriculture.
Q: Who is mentioned in the article?
A: Land to Market's Wyatt Ball is highlighted for his efforts in turning land into a force for good.
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A: You can refer to the articles on GreenBiz's website, particularly the one titled "How building bridges within supply chains can unlock opportunities in regenerative agriculture" by Shannon Houde. Here is the link to the article: GreenBiz: How building bridges within supply chains can unlock opportunities in regenerative agriculture. You can also explore other articles and resources on GreenBiz's website: GreenBiz.
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