How Tony's Chocolonely Created a PurposeDriven (and Profitable ...

Tony's Chocolonely, a Dutch chocolate brand, has successfully created a supply chain in which all actors take responsibility for social impact. By selling 100% slavery-free chocolate, Tony's has generated $130 million in sales in Western Europe and the U.S. This success is due to the company's ability to bring supply chain partners together and create a new paradigm. In order to achieve positive social and environmental outcomes, it is necessary for players in commodity industries to reinvent their supply chains and collaborate rather than alienating each other.

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Frequently Asked Questions

How Tony's Chocolonely Created a Purpose-Driven and Profitable Business

Question:

How did Tony's Chocolonely become a purpose-driven and profitable business?

Answer:

Tony's Chocolonely became a purpose-driven and profitable business by aiming to make all chocolate slavery-free and promoting social justice activism. They have focused on their mission and purpose while implementing sustainable and ethical practices within their supply chain. Their commitment to their cause has resonated with consumers, leading to growth and impact within the industry.

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