Ruy Cuhna is the CEO of Lavoro Agro, Brazil's largest agricultural inputs retailer. Lavoro provides farmers with a range of products and services, including soil analysis and rural insurance. The company operates in Brazil, Colombia, and Uruguay, serving 72,000 customers through physical stores and a digital marketplace. Cuhna's responsibilities include strategic leadership, financial management, and relationship building. Lavoro recently partnered with German agriculture innovator Stenon to offer real-time soil analysis. The company also offers its own specialty brand, Essenziale, which helps farmers produce more with less. Lavoro has a strong presence in the field and has expanded into the digital space with its marketplace and mobile app.
Frequently Asked Questions
Q: What is Lavoro?
A: Lavoro is Brazil's largest agricultural retailer. They play a crucial role in keeping Brazil's food crops supply chain working.
Q: How does Lavoro contribute to Brazil's food crops supply chain?
A: Lavoro, through the use of technology, helps meet the daily supply chain challenges in Brazil's food crops industry. They ensure the smooth flow of agricultural products from farmers to consumers.
Q: What challenges does Lavoro face in the supply chain of Brazil's food crops?
A: Although specific challenges are not mentioned in the search results provided, it can be inferred that Lavoro faces various daily supply chain challenges typical in the agricultural sector. However, they utilize technology to overcome these challenges and ensure a continuous supply of food crops.
Q: Are there disruptions in Brazil's food crops supply chain?
A: According to the information provided, there are no disruptions indicated in Brazil's food crops supply chain. The post contacts have not reported any disruptions, and some crops, such as soybeans, had record harvests in 2020.
Q: How does technology help Lavoro in Brazil's food crops supply chain?
A: Technology plays a vital role in helping Lavoro overcome daily supply chain challenges in Brazil's food crops industry. The specific technological solutions or processes utilized by Lavoro are not mentioned in the search results.
Please note that the answers provided are based on the limited information available from the search results provided.