Shein in talks to buy Missguided from Mike Ashley's Frasers Group

Frasers Group, owned by Mike Ashley, is reportedly in talks to sell its Missguided clothing brand to Shein, a Chinese online fashion giant. Frasers acquired Missguided last year after the brand collapsed into administration. The potential deal may involve Shein purchasing Missguided's brand and intellectual property while Frasers retains the head office. Shein has experienced significant growth in online sales, particularly during the COVID-19 pandemic. However, the company has faced accusations of using forced labor from China's Uyghur population, to which Shein has responded by stating their "zero tolerance for forced labor."

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Frequently Asked Questions

Q1: Is Shein planning to buy Missguided from Mike Ashley's Frasers Group?

A1: Yes, Shein is in talks to buy Missguided from Mike Ashley's Frasers Group. (Source: BBC News - Shein in talks to buy Missguided from Mike Ashley's Frasers Group)

Q2: Who currently owns Missguided?

A2: Missguided is currently owned by Mike Ashley's Frasers Group. (Source: BBC News - Shein in talks to buy Missguided from Mike Ashley's Frasers Group)

Q3: What is the valuation of Shein?

A3: Shein has a valuation of $66 billion (£53 billion). (Source: Sky News - High street tycoon Ashley to sell Missguided to Asian giant Shein)

Q4: When did Frasers Group acquire Missguided?

A4: Frasers Group bought Missguided out of administration just over a year ago for £20 million. (Source: Retail Gazette - Mike Ashley in talks to sell Missguided to Shein)

Q5: Who is the CEO of Frasers Group?

A5: The CEO of Frasers Group is Michael Murray. (Source: Retail Gazette - Mike Ashley in talks to sell Missguided to Shein)

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